jamie oliver’s food revolution

Crusade for better foods … and get stomped

That episode of Jamie Oliver’s Food Revolution where he showed kids all the nastiness that goes into chicken nuggets—and they wanted to eat them anyway? As upsetting as it was,  it did save me the bother of showing it to my nugget-inhaling son, as it will probably achieve the same (opposite of intended) result.

I don’t for a moment doubt Jamie Oliver’s good intentions in this food crusade of his. But he is a wealthy celebrity chef, and he  will get over it. He is probably already home in Britain, regaling his like-minded friends with tales of the benighted colonials over some delightful meal he’s just whipped up, along with a number of impeccably complementary bottles of tasty plonk.

Meanwhile, there is growing evidence that speaking out about the garbage served to kids in schools can have career-threatening consequences. From La Vida Locavore, here is an excerpt from the  woeful saga of what happened to a school teacher who became concerned about what her students were eating. (Writing in haste today, so apologies for the extensive cut-and-pastiness).

Mendy Heaps, a stellar English teacher for years, had never given much thought to the food her seventh-graders were eating. Then her husband, after years of eating junk food, was diagnosed with cancer, diabetes and high blood pressure and suddenly the french fries, pizza and ice cream being served in the cafeteria at rural Elizabeth Middle School outside Denver, Col., took on a whole new meaning.

Heaps was roused to action. She started teaching nutrition in her language arts classes. She bombarded colleagues, administrators and the local school board with e-mails and news clippings urging them to overhaul the school menu. She even took up selling fresh fruits and healthy snacks to the students on her own, wheeling alternative foods from classroom to classroom on a makeshift “fruit cart,” doling out apples for a quarter.

Finally, the school’s principal, Robert McMullen, could abide Heaps’ food crusade no longer. Under threat of being fired, Heaps says she was forced to sign a personnel memorandum agreeing to cease and desist. She was ordered to undergo a kind of cafeteria re-education program, wherein she was told to meet with the school’s food services director, spend part of each day on lunch duty recording what foods the students ate, and compile data showing the potential economic impact of removing from the menu the “grab and go” foods Heaps found so objectionable. … The case of Mendy Heaps is a stark reminder that at least one voice is largely missing from the debate over school food that’s getting so much attention lately: the voice of teachers. Teachers see what kids eat every day. They have opinions about the the food and how it impacts children’s health and school performance. Yet they are almost universally silent.

… “When I got the memo, everyone became afraid,” said Heaps. “If I tried to talk about the memo, no one wanted to listen. I got a little support from a couple of teachers, but not very much. Everyone wanted to forget about it and they wanted me to forget about it too…The only thing I still do is write letters and try to get someone interested! I’m working on one for Michelle Obama right now.”

Sitting down with criminals to make laws about crime

Updated below.

I have not seen the first episodes of Jamie Oliver’s Food Revolution but I plan to watch them all. While I enjoyed this summation from the Washington Post, I found it awfully snarky, and maybe more than a little dishonest.

“‘Jamie Oliver’s Food Revolution’ regurgitates the worst of reality TV pap”? Here we go again. A writer for a reputable mainstream media player purports to speak for the common man by defending (or getting defensive about) what really is a tragic obesity epidemic because he doesn’t like being talked down to by “a foreigner with meticulously rumpled hair and a funny accent telling them to hand over the fries.”

Or, as the morning deejays at Morgantown’s “The Dawg” put it to Oliver: “We don’t want to sit around and eat lettuce all day. Who made you king?”

I’ve written about this before. Point out that Americans’ diets are killing them, and you can count on being shouted down and characterized as elitists, snobs, and–the lowest blow of all–foodies! These attacks on locavores seem to come with great regularity from highly esteemed conventional media sources such as the Washington Post, the Atlantic Monthly, the New York Times and Slate. Their faux-populist message sows the seeds of doubt about the message of food activists, and gives cover to continuing business as usual.

In a sad, not unrelated development, and in case you thought steps were being taken to improve this situation, Jill Richardson’s great La Vida Locavore blog reports that the USDA had substantial input from … makers of junk food in the drafting of new nutrition standards for American schools.

Why is the junk food lobby at the table to make rules about nutrition? Would you have a criminal at the table to make laws about crime? The American Beverage Association, Coca Cola, Mars, Nestle, and PepsiCo were all included in negotiations for the new school lunch nutrition standards in [Senator Blanche] Lincoln’s child nutrition bill. Under the bill, the USDA will set one set of nutrition standards for all food sold in schools during the school day (including vending machines). This is a change from current laws, which forbid the USDA from setting rules over most food sold in schools outside of the federally-reimbursable school lunch (i.e. the meal served to kids who receive free lunch).

So here’s the question: What did public health groups give up by negotiating with the junk food lobby? What do public health experts think the school nutrition standards should be, and how far apart is that from the actual language of the bill?

Hmm. Cutting a deal with the very industries that are the engines for a national health catastrophe. Where have I seen this before?

Update: In a Firedoglake diary titled Lousy School Lunch Bill, One Step Closer to Passage Richardson wonders why “Democrats put their least loyal Senator in charge of one of their highest profile issues.” That Senator would be Ms. Blanche Lincoln, who somehow got to be the author of the child nutrition bill inspired by Mrs. Obama herself:

And Blanche Lincoln is no Michelle Obama. She’s not even as progressive as Barack Obama, who called for $10 billion in new money over 10 years for child nutrition, a number Lincoln reduced by more than half.

To put that in easier to understand terms, Obama’s proposal would have given up to $.18 in addition funds to each child’s school lunch. Lincoln’s bill gives each lunch $.06. Compare that to the School Nutrition Association’s request to raise the current $2.68 “reimbursement rate” (the amount the federal government reimburses schools for each free lunch served to a low income child) by $.35 just to keep the quality of the lunches the same and make up for schools’ current budgetary shortfall. School lunch reformer Ann Cooper calls for an extra $1 per lunch to actually make lunches healthy. So any amount under $.35 is no reform at all, and Lincoln gave us $.06.

Richardson goes on to put the awful facts of this matter in context:

Unfortunately, the only real way to improve the quality of school lunch is money. Schools need money for better food but they also need money for labor, training, and equipment. And the equipment needed is sometimes as simple as knives and cutting boards, essential tools for preparing fresh fruits and vegetables that all too many schools lack. And it’s money that this bill does not provide.

In the case of school lunch in particular, where the most vulnerable members of our society – low income children who cannot afford to bring a healthy lunch from home – are affected, the government’s failure to provide healthy food is utterly unconscionable. It’s also stupid, since an estimated 1 out of every 3 children born in 2000 will suffer from Type II Diabetes during their lifetime, and diabetes is one of the most expensive health problems to treat. Every penny we don’t pay now for school lunches is money we will spend later on Medicaid and Medicare for children who grow up to suffer from diabetes. But, as a House staffer put it to me when I raised that point, “the CBO [Congressional Budget Office] doesn’t score that way.” When the government tabulates whether or not a program is saving money, future expenditures on predictable, preventable health conditions aren’t added in.

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