We here in central Kentucky somehow avoided being roasted during what was globally the hottest month ever recorded, in what may still turn out to be the hottest YEAR ever. Most of the summer here was wet and temperate, but we have reverted to the scorching mean the past few weeks.
I hadn’t planned to do so, but it turns out I took the summer off from blogging. My last offering was right around Memorial Day (and it was a recycled post at that….)
But you know, recycling is good.
Did you know that 95% of binned clothes could have been re-worn or recycled, and recycling one T-shirt saves 2100 litres of water? Basically, you can help save the planet by not clogging up landfills and not squandering the natural resources used in fabric production.
Since then over 14,000 tonnes of old clothes have been collected globally, and now the Swedish brand has launched Close the Loop, a collection of 10 denim pieces made from the textiles recycled from the Garment Collecting initiative.
Look, I’m fully aware that big corporations are constantly trying to piggyback onto noble causes while continuing their unsustainable, avaricious, capitalistic ways, but … I can’t find anything to criticize in this campaign.
Plus, this video promoting the campaign is terrific:
That’s all I got this morning. It’s upbeat and positive, and goes against the summer’s trend of dispiriting news: climate change, mass shootings, and a rough beast slouching towards Bethlehem, cheating at golf.